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About
BrookTech is a Sheffield-based consultancy supporting manufacturers to accelerate their digital transformation journeys. We combine deep industry expertise with practical delivery to help businesses improve productivity, resilience, and competitiveness in an increasingly digital world.
At the heart of our approach is a commitment to making advanced technologies accessible and actionable. We work closely with our clients to assess their current capabilities, identify opportunities for improvement, and implement tailored solutions that deliver measurable impact.
BrookTech is proud to be a recognised UK and Ireland Smart Industry Readiness Index (SIRI) and Operational Readiness Index (OPERI) Training and Examination Centre. Through this, we partner with the International Centre for Industrial Transformation (INCIT) to provide internationally recognised assessment frameworks, training, and certification to help organisations understand their digital maturity and build clear, structured roadmaps for Industry 4.0 adoption.
Our team brings together expertise in digital strategy, manufacturing systems, data, and operational excellence. Whether supporting SMEs taking their first steps into digitalisation or larger organisations scaling advanced technologies, we focus on delivering practical outcomes, not just strategy.
Based in Sheffield, a city with a rich industrial heritage and a growing innovation ecosystem, BrookTech is ideally positioned to support the next generation of smart industry regionally, nationally and globally.
Meet the Team
Andrew Armstrong
Managing Director
Andrew is the Managing Director of BrookTech, leading the strategic direction and delivery of the organisation’s advanced manufacturing and digital transformation programmes.
With extensive experience in advanced manufacturing, programme delivery, and industry engagement, Andrew works closely with manufacturers to secure and implement high-value projects that drive innovation, productivity, and growth across the sector.
Andrew is BrookTech’s Lead Certified SIRI Assessor and Lead Certified OPERI Assessor, supporting manufacturers to objectively assess their digital maturity and develop practical, impact-driven strategies for adopting and scaling Industry 4.0 technologies.
Olivia Parish
Operations & Compliance Lead
Olivia is BrookTech’s Operations & Compliance Lead, responsible for the day-to-day operation of the UK and Ireland’s INCIT Training Centre.
She oversees delegate onboarding, compliance, training administration and the delivery of SIRI, COSIRI, OPERI and AIMRI programmes, ensuring every cohort is delivered efficiently and to the highest standards.
Working across operations, marketing and business development, Olivia helps provide the strong operational foundation that supports BrookTech’s continued growth.
Matt Shore
AI Lead Consultant
Matt is an AI & Digital Transformation Consultant at BrookTech, supporting manufacturers to translate AI ambition into practical, costed and deliverable programmes.
His career spans more than two decades, beginning as a hands-on IT apprentice and progressing to Technical Director of a managed service provider, before leading AI and HPC go-to-market strategy across the UK, Ireland, Middle East and Africa for a major global technology vendor.
In that role he was instrumental in shaping AI Factory messaging in partnership with NVIDIA and built a customer community of over 600 members, making complex AI concepts accessible to audiences from the C-suite to engineering teams.
At BrookTech, Matt specialises in workflow orchestration and automation, and the financial and sustainability modelling that underpins responsible AI adoption, including total cost of ownership analysis, energy use and emissions reporting per workflow.
His focus is on outcomes that pay for themselves: giving manufacturers control over their data, predictability over their costs, and confidence that the technology they invest in will deliver real-world value.
Sam Thiara
Advisor
Sam is a consultant with more than 30 years across manufacturing, industrial and process automation, and IT, he brings deep insight into Industry 4.0 adoption across the UK and Ireland.
His career spans senior roles with Schneider Electric, Emerson Automation and Dell Technologies. A Certified SIRI Assessor and OPERI practitioner, he holds a degree in Electrical and Electronic Engineering and a master’s in Management of Engineering Design from Coventry University.
Tim Latham
AI Consultant
Tim Latham is founder of CopilotABC and a specialist in Microsoft Copilot and AI adoption.
He helps manufacturers and professional services firms identify practical opportunities to use AI to reduce administrative effort, improve knowledge sharing, streamline processes, and enhance operational performance.
Combining business consultancy experience with deep Microsoft expertise, Tim focuses on helping organisations achieve measurable productivity gains while maintaining strong governance and security.
Richard Graham
Group Head of Marketing
Richard is Group Head of Marketing at Brook & Co, leading the strategy and delivery of the company’s digital presence to drive brand growth and market engagement.
Richard’s work ensures every digital touchpoint reflects the company’s expertise, values, and growth-focused approach.
Christian Arniakos
Group Head of Finance
Christian is the Group Head of Finance at Brook & Co, responsible for leading the organisation’s financial management and supporting its strategic and commercial objectives.
He provides financial oversight across projects and programmes, ensuring strong financial governance and enabling informed decision-making across the business.
Christian works closely with the leadership team to support sustainable growth and maintain the organisation’s commitment to financial transparency and performance.
Christian Arniakos
Group Head of Finance
Christian is the Group Head of Finance at Brook & Co, responsible for leading the organisation’s financial management and supporting its strategic and commercial objectives.
He provides financial oversight across projects and programmes, ensuring strong financial governance and enabling informed decision-making across the business.
Christian works closely with the leadership team to support sustainable growth and maintain the organisation’s commitment to financial transparency and performance.
Christian Arniakos
Group Head of Finance
Christian is the Group Head of Finance, responsible for leading the organisation’s financial management and supporting its strategic and commercial objectives.
He provides financial oversight across projects and programmes, ensuring strong financial governance and enabling informed decision-making across the business.
Christian works closely with the leadership team to support sustainable growth and maintain the organisation’s commitment to financial transparency and performance.
Richard Graham
Group Head of Marketing
Richard is Group Head of Marketing, leading the strategy and delivery of the company’s digital presence to drive brand growth and market engagement.
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